Meet John Steele – Your Product Photographer
As a professional product photographer with over 30 years of experience, I’ve worked with top brands in Canada, the US, and Europe, helping them create impactful visual content.
From the early days of film to the cutting-edge of digital photography, my passion for creating stunning images has only grown. I’ve had the privilege of working with some of the biggest brands across Canada, the US, and Europe, bringing their products to life with expert lighting, precise composition, and storytelling through photography.
From Family Photographer to Studio Professional
A Journey of Light, Shape, and Digital Evolution
My love for photography began in my youth, capturing moments at family gatherings in Toronto. I further honed my skills by attending the Creative Photography Program at Humber College. After graduating, I immersed myself in studio photography, learning how to master lighting to bring out the best in every object.
My career took me to London, England, where I embraced digital photography and the vast technical advancements that followed. I’ve had the privilege of working with industry-leading brands, perfecting my techniques in Photoshop, retouching, color correction, and compositing. Whether it’s a sleek piece of tech or a bottle of fine wine, I believe every product has a story, and I aim to tell it with every shot.
My Approach
Every product deserves its own spotlight. My process is all about understanding the unique value of your items—whether it’s the intricacy of jewelry or the subtle elegance of cosmetics. With careful lighting, composition, and post-processing, I bring out the character in each piece.
“I pay attention to every detail—from the right backdrop to the perfect props.”
“Crafting the perfect lighting setup is essential to showcasing products at their best.”
“Post-production is where the magic happens—polishing images to make them perfect for marketing.”
Behind the Scenes
A peek into the process of product photography.
“I believe every product has a story, and my job is to tell it through captivating imagery.”