Elevating Products Through the Lens

30+ Years of Crafting Visuals That Tell Your Brand’s Story.

We specialize in professional product photography for eCommerce brands, retailers, and businesses across Canada, the US and Europe.

Capturing the essence of your products with meticulous attention to detail, lighting, and composition, our customized in-house studio and cutting-edge techniques guarantee that your products are showcased to the highest standards.

From high-end still life photography to precise e-commerce shots, we know how to create visuals that resonate with your target audience.

Recent Works

A glimpse into my portfolio, featuring work across different product categories.

Explore more to see how each product gets its time to shine.

Approach

My approach to product photography is built on three core pillars that drive exceptional results for every client.

From capturing the essence of your products to crafting visuals that tell your story, we ensure every shot showcases your brand in its best light.

Precision & Expertise

We leverage years of industry experience and cutting-edge techniques to deliver technically flawless product shots. Every detail—from lighting and composition to color correction—is meticulously handled, ensuring your products look their absolute best, ready to convert customers.

Creative Storytelling

Beyond technical expertise, we believe in the power of storytelling through visuals. Whether you’re showcasing luxury goods or everyday products, our photography crafts a narrative that aligns with your brand’s identity and resonates with your audience.

Collaborative Flexibility

We understand that every brand and product is unique. That’s why we collaborate closely with you to tailor our services to your needs. From custom shoots to versatile styles, we ensure the end results are not just visually striking but perfectly aligned with your creative vision.

Specializing in Commercial Photography

Our approach to product photography is built on three core pillars that drive exceptional results for every client.

From capturing the essence of your products to crafting visuals that tell your story, we ensure every shot showcases your brand in its best light.

Product Photography

From sleek electronics to captivating fashion accessories, my product photography ensures that every image draws attention and tells your brand’s story. Your product isn’t just photographed — it’s showcased in the best light to grab consumer interest.

Fashion

Technology & Gadgets

Sporting Goods

Health & Beauty

Jewelry

and more…

Food & Drink Photography

Good food deserves great photography. Whether it’s a refreshing drink or a gourmet dish, my food and beverage photography highlights each flavor and texture, making your products irresistible to your audience.

Beverage Bottles & Packaging

Dessert

Ingredients & Preparation

Beverages in Action

Plating

and more…

Custom Photography

Need something unique? My customized studio setups ensure that every shoot is tailored to your specific needs, from lighting to staging. Whatever the product, we’ll create an atmosphere that aligns perfectly with your brand identity.

Automotive & Machinery

Pet Products

Home Décor & Furniture

Art & Collectibles

Toys & Games

and more…

How I Work

Explore more to see how each product gets its time to shine.

  • We discuss your needs, goals, and vision for the product shoot.

  • With our custom lighting and backgrounds, we bring your products to life.

  • Every image is professionally edited to enhance detail and ensure perfect quality.

  • Final high-resolution images delivered ready for your marketing, website, or ads.

Collingwood Studio Space – Now Available!

A fully equipped studio perfect for photo shoots. Stay tuned for more details.

I am flexible, creative and of course 100% professional at all times, putting the needs of my clients at the heart of everything I do.

It’s never about doing what’s easy, but doing what’s right and delivering that on time and on budget!

— John Steele

Let’s bring your products to life with photography that tells a story.

Reach out today to book a session, discuss your project or learn more.